Key Takeaways
- Giannis Antetokounmpo turned his joking pitch to Trojan into a real partnership, announcing the campaign with “Don’t worry, I’ll keep your game in check.”
- The ad puts Giannis in a referee outfit as he delivers dating advice from The Freak’s Rulebook, including showing confidence, communicating and not being creepy.
- Earlier this year, he publicly courted Trojan by citing Kevin Durant’s CeraVe deal and Kendall Jenner’s Fanatics partnership, then shared mock-up ads featuring himself.
Miami Heat power forward Giannis Antetokounmpo has secured the brand partnership he’s been asking for.
After previously joking about signing a deal with Trojan, the popular condom and lubricants brand, Giannis Antetokounmpo has landed a partnership for a new advertising campaign. Accompanied by a video, Antetokounmpo announced that he’s a Trojan partner.
“Don’t worry, I’ll keep your game in check,” he wrote alongside the commercial, which can be seen above.
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NBA PLAYBOI CARTI X M&N HARDWOOD CLASSICS JERSEY 1996-97 PHILADELPHIA 76ERS
NBA PLAYBOI CARTI X M&N HARDWOOD CLASSICS JERSEY 2005-06 NEW YORK KNICKS
NBA PLAYBOI CARTI X M&N HARDWOOD CLASSICS JERSEY 2002-03 GOLDEN STATE WARRIORS
NBA PLAYBOI CARTI X M&N HARDWOOD CLASSICS JERSEY 1994-95 SEATTLE SUPERSONICS
NBA PLAYBOI CARTI X M&N HARDWOOD CLASSICS JERSEY 1997-98 MINNESOTA TIMBERWOLVES
NBA PLAYBOI CARTI X M&N HARDWOOD CLASSICS JERSEY 1995-96 DETROIT PISTONS
NBA PLAYBOI CARTI X M&N HARDWOOD CLASSICS JERSEY 1996-97 MIAMI HEAT
NBA PLAYBOI CARTI X M&N HARDWOOD CLASSICS JERSEY 1999-00 HOUSTON ROCKETS
NBA PLAYBOI CARTI X M&N HARDWOOD CLASSICS 1996 ALL-STAR JERSEY
NBA PLAYBOI CARTI X M&N HARDWOOD CLASSICS JERSEY 1987-88 DENVER NUGGETS
NBA PLAYBOI CARTI X M&N JERSEY TORONTO RAPTORS 1998 (WHITE)
NBA PLAYBOI CARTI X M&N HARDWOOD CLASSICS JERSEY 1999-00 PHOENIX SUNS
“The game moves fast, let’s see if you can keep up,” Antetokounmpo says in the ad, in which he appears in a referee outfit. “Rule number one: Be confident. Rule number two: give her compliments, and don’t be weird. … Rule number three: make her laugh. Rule number four: Put effort into your look. Take a shower, communicate, make the first move. Don’t be creepy.”
At the end of the commercial, it’s revealed he’s reading from a book entitled The Freak’s Rulebook, a nod to his “Greek Freak” nickname.
Earlier this year, amid trade talks on where he would land following his decade-plus run with the Milwaukee Bucks, Antetokounmpo joked about landing a major endorsement deal with Trojan.
“Kevin Durant secured a CeraVe endorsement deal,” he wrote in a post on his Instagram Stories, per Heavy. “Kendall Jenner recently signed an endorsement deal with Fanatics. Trojan, what’s up? I’m curious to see if your product works.”
Antetokounmpo later shared a series of mock-up pictures showing a potential Trojan advertising campaign with him as its face.
