Is SoHo Ruined? Eric Emanuel on Lines, Resellers & Retail | The Complex Style Pod

Why is there a line for everything in SoHo? In this episode of The Complex Style Podcast, Aria Hughes and Chris Chance break down the rise of lineup culture, before sitting down with Eric Emanuel, the designer behind one of New York’s most popular streetwear brands. Eric opens up about growing a business from his signature mesh basketball shorts into six retail locations, why he’ll never make his shorts anywhere but New York’s Garment District, and how he’s handling counterfeits, resellers, and the endless photo ops in his SoHo flagship, and the golden era of shopping in SoHo. He also gets into his major sports collabs with the MLB, working with niche labels like Sicko, the importance of his Friday drop model, and more.

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The Complex Style Podcast

This is your inside access into the world of fashion. The Complex Style Podcast is where Editor in Chief Aria Hughes is joined by co-host Chris Chance and a rotating panel of fashion’s biggest voices to break down what’s trending, what matters, and what’s next.