Rolex

Rolex is a Swiss luxury watch brand founded in 1905 by Hans Wilsdorf and Alfred Davis. It revolutionized watchmaking with innovations like the waterproof Oyster case and the Perpetual rotor self-winding mechanism. Iconic models such as the Submariner, designed for professional divers, and the Daytona, built for motorsport timing, have set industry standards for durability and precision. Collectors prioritize Rolex for its blend of technical innovation and timeless design, with vintage pieces like the Paul Newman Daytona commanding exceptional auction prices. Its relevance traces back to moments like the record-breaking deep-sea dive in 1960 with the Bathyscaphe Trieste, accompanied by a specialized Rolex Deep Sea Special, cementing its reputation as both a status symbol and a functional tool watch favored by adventurers and enthusiasts alike.

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Juelz Santana wearing a colorful hoodie with cartoon designs and a matching bandana, accessorized with multiple necklaces.
Style

Juelz Santana Offers $10,000 Reward for Info on His Stolen Rolex Sky-Dweller

The Dipset rapper says the watch was taken around July 4th, claims he's "90% sure" who did it, and promises full anonymity to anyone who comes forward.

Mark Elibert9 days ago
Adrien Broner in the ring, wearing yellow gloves and black shorts, mid-action with a focused expression.
Sports

Adrien Broner Recalls Buying a Woman a $80,000 Watch, Tried to Impress Her Enough to Sleep With Him

During a stream with DeentheGreat, Broner admitted he dropped $80,000 to impress a woman.

Joe Price80 days ago
Tom Brady
Sports

Tom Brady Busts Out $6 Million Rolex at Kevin Hart Roast

The retired NFL player wore the stunning timepiece for Netflix's 'Roast of Kevin Hart' as a form of "payback."

tara mahadevan81 days ago
The Rolex Pepsi GMT-Master II Has Been Discontinued
Style

Rolex Pulls the ‘Pepsi’ GMT-Master II From Its Lineup

Rolex pulls its most in-demand GMT at Watches and Wonders 2026, sparking a surge in resale prices and renewed speculation about what comes next.

Two men pose in a bar, while another man stands at a Sports Illustrated event.
Style

T.I. Recalls Kevin Hart Drunkenly Gifting Rolex to Domani, Who Later Gave It Away to a Child

Domani felt compelled to pay the Rolex forward to a child.

Jade Gomez127 days ago
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Stars at 2026 Oscars wore plenty of amazing watches including Zendaya's diamond Lady-Datejust, Ryan Coogler's Cartier Tank, and Michal B. Jordan's vintage Piaget.
Style

The Best Watches at the 2026 Oscars

From Ryan Coogler's Cartier to Zendaya's diamond Rolex, these are some of the best watches on cinema's biggest night.

Mike DeStefano137 days ago
From AP Royal Oaks to Kendrick Lamar's Cartier, there were plenty of amazing watches on display at the 2026 Grammys.
Style

The Best Watches at the 2026 Grammys

From Kendrick Lamar's Cartier Tank to Pharrell's Richard Mille, these timepieces stole the show on music's biggest night.

Complex Staff179 days ago
DJ Khaled Pulled Up to Reserve Cup Miami Wearing a Rolex Reportedly Worth $1.8M
Style

DJ Khaled Pulled Up to Reserve Cup Miami Wearing a Rolex Reportedly Worth $1.8M

The award-winning producer brought serious wrist game to Reserve Cup Miami with a Daytona valued at nearly $2 million.

Maggie Ekberg185 days ago
Drake and Alex Moss.
Style

Pharrell's $1.8 Million Watch, Drake's Cogsworth Chain: The Best Jewelry We Saw This Month

From diamond chains to rare watches, these are the 10 best pieces of jewelry that caught our eye in July 2025.

Mike DeStefano365 days ago
Klay Thompson's Rolex Yacht-Master II is a Steal at $35K
Style

Klay Thompson’s Rolex Yacht-Master II Is a Steal at $35K

The Dallas Mavericks guard teased the watch in his first IG pics with Megan Thee Stallion.

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 Elsie Hewitt and Pete Davidson are seen as the Boston Celtics take on the New York Knicks in the first quarter of Game Six of the Eastern Conference Second Round NBA Playoffs at Madison Square Garden on May 16, 2025 in New York City.
Pop Culture

Pete Davidson Spends Thousands on Matching Surprise for Girlfriend Elsie Hewitt

The comedian showed up early, got a private tour, and walked out with a $31K flex.

Maggie Ekberg396 days ago
OKLAHOMA CITY, OK - MAY 20: Shai Gilgeous-Alexander #2 of the Oklahoma City Thunder speaks at a press conference after the game against the Minnesota Timberwolves during Game One of the Western Conference Finals on May 20, 2025 at Paycom Center in Oklahoma City, Oklahoma.
Sports

Watch Shai Gilgeous-Alexander Surprise His Teammates With Rolexes After Winning MVP

The Oklahoma City Thunder player surprised his teammates after being voted MVP.

Moses the Jeweler's Rolex watches.
Style

How to Buy Your First Rolex - 8 Tips From Moses the Jeweler

From the proper budget for a Dayjust to the importance of a box and papers, this is what you need to know if you’re in the market for a luxury timepiece.

Mike DeStefano488 days ago
Jeff Goldblum at the 30th Annual Critics Choice Awards, wearing a patterned suit, black shirt, and sunglasses, with a hand on his chest.
Style

The Wizard of Wristwork: A Closer Look at Jeff Goldblum’s Million-Dollar Watch Collection

From diamond-studded Cartiers to a million-dollar Jacob & Co. timepiece, Jeff Goldblum’s watches are nothing short of showstopping.

Shinnie Park492 days ago

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