Audemars Piguet

The $400 "Royal Pop" pocket watch generated 25 billion social media views and lines across the globe, but exchange rate losses and factory costs wiped out Swatch Group’s profit margins.

The legendary rapper has quite the watch collection — with multiple APs in it.

The boxing legend has spoken out after reports linked him to felony allegations involving a bad check used to buy a luxury watch.

Inside the $200K Audemars Piguet deal that led to felony theft and bad-check charges — and prosecutors’ allegation that Mayweather knew the check wouldn’t be paid.

Ye also commemorated his birthday with the release of the "GEMINI SEASON" video, directed by Bianca Censori.

The new timepiece models were designed to enhance comfort and aesthetics.

The jewelry designer brought his iced-out touch to AP's collaboration with Swatch.

The collaboration introduces a new take on the Royal Oak Concept through a compact titanium build.

Several Swatch locations had to shut down the popular collab launch due to wild crowds.

The collaboration officially launches tomorrow.

After much speculation, and arguably preposterous hype, the Royal Pop collection is here.

Jewelers, watch dealers, shop owners, and more weigh in on one of the hottest collaborations of 2026.

The rapper suggested that it was a "great business move," but he doesn't want to "walk around with the new G-Shock."

The collaboration is set to launch later this month.