Jacob and Co.

Jacob and Co. is a luxury watch and jewelry brand founded by Jacob Arabo in 1986, celebrated for its bold, intricate designs and high-profile celebrity clientele. Based in New York City, the brand is distinguished by its complex timepieces that merge advanced horological engineering with vibrant, unconventional aesthetics favored by hip-hop artists like Pharrell, Drake, Jay-Z, and more. Its defining feature is the pioneering of multi-axis tourbillons and gemstone-encrusted movements, such as the Astronomia collection, which combines technical innovation with street-inspired flair. Fans return for limited-edition releases and collaborations that blend high jewelry craftsmanship with urban culture, making Jacob and Co. a standout in luxury watchmaking. Jacob and Co. is most known in streetwear for its Five Time Zone watches and iconic custom jewelry pieces made for Pharrell, NIGO, and others throughout the 2000s.

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Cristiano Ronaldo and Jacob Arabo
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Jacob Arabo Hand-Delivered a $1.3 Million Watch to Cristiano Ronaldo in Saudi Arabia

A video shows the Jacob & Co. founder personally fastening the Twin Turbo Furious Baguette White Gold to Ronaldo's wrist.

Joe Price4 days ago
Getty Images
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Zendaya Wears $16,000 Jacob & Co. Earrings at 'Spider-Man' Mexico City Event

The 'Spider-Man: Brand New Day' star wore an Ashi Studio Spring 2026 couture gown and Jacob & Co.'s Web Collection jewelry for the occasion.

Jeff Goldblum at the 30th Annual Critics Choice Awards, wearing a patterned suit, black shirt, and sunglasses, with a hand on his chest.
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The Wizard of Wristwork: A Closer Look at Jeff Goldblum’s Million-Dollar Watch Collection

From diamond-studded Cartiers to a million-dollar Jacob & Co. timepiece, Jeff Goldblum’s watches are nothing short of showstopping.

Shinnie Park492 days ago
Jacob & Co.
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Jacob & Co. and G-Dragon Celebrate South Korea Boutique Opening With $1 Million Timepiece

The bespoke Astronomia timepiece features white diamonds and multi-colored sapphires.

Dwayne "The Rock" Johnson smiling in a tropical setting, wearing sunglasses, a lei, and a sleeveless shirt, showing his tattooed arm.
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Dwayne Johnson Rocks $215K Jacob & Co. Watch Honoring Samoan Heritage

According to stylist Ilaria Urbinati, the timepiece “pays homage” to Johnson’s Maui character in 'Moana 2.'

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Drake
Music

Drake Wears Two Vintage Jacob & Co. Watches for Houston Birthday Celebration

The 6 God brought in his 38th birthday with family and friends.

tara mahadevan644 days ago
2 chainz performs
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2 Chainz Wears $1.7 Million Jacob & Co. Royal Tourbillon Baguette for 2024 BET Hip Hop Awards Performance

2 Chainz gave fans in Vegas a medley of hits, plus a performance alongside Juicy J.

Jay-Z Watch
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August's Top 5 Jewelry Purchases, From Jay-Z’s $340,000 Watch to Playboi Carti’s Opium Belt Buckle

Jay-Z, Playboi Carti, and Caitlin Clark were amongst the celebrities debuting new ice in August 2024. Whose was the best?

Mike DeStefano701 days ago
Jay-Z is seen wearing a new Bugatti watch
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Jay-Z Becomes 'First to Own' Jacob & Co.’s $340,000 Bugatti Tourbillon Watch

Jay was seen wearing the timepiece at Fanatics Fest in New York City.

Two individuals in formal attire, one in a sheer dress, the other in a crinkled jacket, embrace on the red carpet
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Doja Cat Reveals ‘Secret’ Behind Wet Look at 2024 Met Gala

The 'Scarlet' artist told 'Entertainment Tonight' that hair gel provided the wet t-shirt for her 2024 Met Gala attire.

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Some of February's Biggest Jewelry Purchases Like ASAP Rocky’s ‘R’ Ring and Lil Yachty’s Crayon Bracelet

ASAP Rocky, Lil Yachty, and Ice Spice were some of the celebrities wearing the best jewelry in February 2024.

Mike DeStefano882 days ago
Rihanna in a black leather outfit and sunglasses, next to a man in a green jacket with jewelry. A diamond watch is also shown.
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November's Biggest Celeb Jewelry Purchases: Rihanna's $400,000 Anklet, NBA YoungBoy's 'Anarchy' Chain, and More

Rihanna's $400,000 anklet, NBA YoungBoy's "Anarchy" chain, and Drake's 50-carat diamond dog leash top Nov. 2023's biggest celeb jewelry purchases.

Lei Takanashi973 days ago
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Rihanna Wore a $400,000 Watch Anklet at F1 in Las Vegas

The 35-year-old stepped out to support A$AP Rocky's Puma x F1 pop-up.

Alex Ocho984 days ago
Style

October’s Very Own and Jacob & Co Partner for Owl Emblem Necklace

Get your wallets ready for this OVO x Jacob & Co collaboration.

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