SM Entertainment

SM Entertainment is one of South Korea's most influential entertainment companies and a pioneer of the modern K-pop industry. Founded by Lee Soo-man in 1995, the agency has launched some of the genre's biggest acts, including H.O.T., TVXQ!, Girls' Generation, SHINee, EXO, Red Velvet, NCT, RIIZE, and aespa. Known for its emphasis on artist development, ambitious multimedia projects, and global expansion, SM Entertainment has played a defining role in shaping K-pop's worldwide success and continues to shape the industry's future through its roster of artists, innovative music, and expanding global reach.

Sign Up to get access to the latest drops, exclusive products and insider updates.
By entering your email, you agree to receive customized marketing messages from us and our advertising partners. You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy Policy and Terms of Service apply.

Featured

Latest Stories

Johnny of NCT 127 in a suit and tie, smiling at an event, standing against a backdrop with text.
Music

NCT 127's Johnny Says He Draws the Line at Korea's Sauna Culture: ‘I Don’t Want to See You Naked'

The K-pop star, who grew up in Chicago, explains why trips to saunas are the one Korean tradition he can't get behind.

Alex Ocho13 days ago
Red Velvet's Yeri with long dark hair, wearing a beige coat and black turtleneck, stands against a red background.
Music

Red Velvet's Yeri Says Her 2016 Car Accident Was More Severe Than Originally Reported

The K-pop star revealed that her taxi accident from a decade ago was actually more severe than it was portrayed in the media at the time.

Alex Ocho13 days ago
Kwon Yuri of Girls' Generation in a gray blazer makes a heart shape with her hands against a purple backdrop.
Music

Kwon Yuri Hints Girls' Generation Will Go On A World Tour for Their 20th Anniversary

The singer from the iconic K-pop girl group was asked about their plans for their 20th anniversary plans.

Alex Ocho20 days ago
(L-R) Yuri, Hyoyeon, and Sooyoung of Girls' Generation.
Music

Girls' Generation Subunit HRS Officially Debuts With "Skibidi"

Hyoyeon, Yuri, and Sooyoung form the latest subunit from the legendary K-pop girl group.

Alex Ocho29 days ago
A large crowd in an arena, cheering and holding signs, with colorful lights visible.
Music

South Korea Announces ‘Fanomenon,’ an 11-Day K-Pop Festival and Award Ceremony

The K-pop festival backed by HYBE, JYP, SM, and YG is set to launch in December 2027 in Seoul.

Alex Ocho64 days ago
Advertisement
aespa's four members stand in a row against a green backdrop, wearing stylish white outfits. They are posing and waving at the camera.
Music

aespa Drops Teaser for Debut Japanese Mini-Album 'KISS N TELL'

The K-pop quartet will release their first-ever Japanese mini-album on July 24.

Alex Ocho76 days ago
Five men in black suits and ties pose together against a black curtain backdrop.
Music

NCT 127 Locks In Seven-Member Lineup With SM Renewals, New Album, and Asia Tour

The K-pop veterans are kicking off a milestone 10th-anniversary celebration that includes a new studio album and an Asian arena tour this fall.

The four members of K-Pop group Aespa with colorful hair in a vibrant yellow car, set against a mountainous backdrop.
Music

Here Are the First Week Numbers for aespa's 'LEMONADE'

The K-pop superstars are making a splash on the charts with their latest album.

Alex Ocho115 days ago

Stay ahead on Exclusives

Download the Complex App