Puma

Founded in 1948 by Rudolf Dassler, the German sportswear brand Puma quickly established itself as a major force in athletic footwear and apparel. Originally competing directly with Adidas—founded by Rudolf’s brother Adolf Dassler—Puma became known for innovation in soccer, track, and basketball performance shoes. Throughout the decades, the brand built credibility through athletes like Pelé and later through collaborations with musicians, designers, and streetwear labels. For sneakerheads, Puma holds a unique place because of iconic silhouettes like the Suede, Clyde, and Disc System models, all of which helped shape sneaker culture across sports, hip-hop, skateboarding, and fashion. Today, Puma continues blending heritage and modern design, earning respect for both retro reissues and forward-thinking collaborations that keep the brand culturally relevant.

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A$AP Rocky.
Style

ASAP Rocky Unveils New Puma Shoe Styles During AWGE Paris Runway Show

The rapper's AWGE Spring/Summer 2027 presentation featured models wearing new and unreleased Straycat and Suede designs.

Tyrese Haliburton's Puma Hali 2
Sneakers

First Look: Puma Hali 2

Designer Salehe Bembury shares up-close look at Tyrese Haliburton's second Puma sneaker.

Zac Dubasik36 days ago
A collection of five different sneakers from various brands, including Nike, Adidas, and others, displayed against a textured background.
Sneakers

The Best New Sneakers Available on Complex [September 2026]

Nike Air Max Joga Bonito, Vans, and Off-White lead this month's new arrivals, spanning artist collaborations, Y2K runners, and heritage picks like the Samba.

J.L-A.L x Puma Cell Ceo 1 Cage
Sneakers

J.L-A.L. x Puma Cell Ceo 1 Cage Releases on Complex This Week

Here's how to buy the J.L-A.L. x Puma Cell Geo 1 Cage.

Victor Deng53 days ago
ASAP Rocky x Puma Straycat
Sneakers

ASAP Rocky's Puma Straycat Collab Is Available Now on Complex

Here's how to buy the ASAP Rocky x Puma Straycat.

Victor Deng60 days ago
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A stylish black and orange long-sleeve shirt with "AWGE" and various logos, draped over a beige car hood in a dimly lit setting.
Style

ASAP Rocky Brings 'Don't Be Dumb' Ethos to Manchester City, AC Milan With Limited-Edition Jerseys

"We created something that feels true to my design language," Rocky says of the limited-edition pieces.

One Piece x Nike, One Piece x Converse, One Piece x Vans, One Piece x Puma
Sneakers

The History of 'One Piece' Sneaker Collaborations

From the Puma Suede to the Nike Air Max Plus, here's a rundown of the 'One Piece' sneaker collabs.

Victor Deng61 days ago
Image via Hyperfrank
Music

“West London Is Everything That I Am”: p-rallel On Central Cee, Caribbean Culture & Carnival At 60

Hyperfrank caught up with the super-producer/DJ at Notting Hill Carnival 2026 to discuss his creative processes, collaborations, and the sounds he just can’t live without.

Laura Brosnan61 days ago
Salehe Bembury x Puma Velum 2
Sneakers

Salehe Bembury's Puma Velum 2 Running Shoe Releases Next week

Here's a detailed look at the Salehe Bembury x Puma Velum 2.

Victor Deng68 days ago
Puma MB.06
Sneakers

You Can Only Buy This Puma MB.06 Colorway in Puerto Rico

The 'Puerto Rico' Puma MB.06 releases this week.

Victor Deng97 days ago
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Rosé x Puma Speedcat Etoile
Sneakers

Blackpink’s Rose Has a New Puma Collab on the Way

Introducing the Rose x Puma Speedcat Etoile.

Victor Deng98 days ago
Eminem's 'Encore' Air Jordan 4
Sneakers

Eminem Auctions Rare Air Jordan Collabs and More Sneakers for Charity

Featuring the 'Slim Shady' Air Jordan 3, 'Encore' Air Jordan 4, and more.

Victor Deng98 days ago
Three Puma sneakers in black, brown, and orange, each with the signature white stripe and logo on a textured background.
Ian Stonebrook99 days ago
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ASAP Rocky Puma Suede '94
Sneakers

ASAP Rocky's Puma Suede '94 Collab Releases This Week

Here's how to cop the ASAP Rocky x Puma Suede '94.

Victor Deng113 days ago