Opium

Opium (also known as 00pium) is an Atlanta-based record label founded in 2019 by rapper Playboi Carti. The label currently houses four acts: Carti himself, rappers Ken Carson, Destroy Lonely, and rap duo Homixide Gang. ASAP Nast is listed as being signed in 2025. Since its founding, Opium has become one of the most influential imprints in the current generation of hip-hop, with its artists collectively shaping a sound built around distorted 808s, hyperpop-adjacent production, and an aesthetic that draws heavily from goth and punk visual culture. What distinguishes 00pium from other rapper-founded labels is the degree to which its artists share a coherent sonic and visual identity rather than simply operating as independent acts under a shared banner. Ken Carson's *A Great Chaos* and Destroy Lonely's *If Looks Could Kill* both charted and received critical attention, demonstrating that the label's influence extends beyond Carti's own fanbase. The Opium aesthetic, characterized by black clothing, cross motifs, and a confrontational, anti-commercial posture has spread widely across streetwear and underground rap communities.

Featured

Music

The 15 Best Destroy Lonely Songs of All Time

From his early Clayco collaborations to If Looks Could Kill and beyond, these are the 15 best songs from Destroy Lonely.

Antonio Johri

Style

The 10 Best Playboi Carti Outfits, Ranked

From his early days in rare streetwear to the Opium era, these outfits are the best and most memorable of Carti's career.

Mike DeStefano

Music

Playboi Carti's Classic Merch from 'Whole Lotta Red' and the Neon Tour is Back

From the Neon Tour to the 'Whole Lotta Red' era, here's where to buy Playboi Carti's most recognizable merch, including the Opium Logo Hoodie and VSecurity Bomber, now available for pre-order on Complex.

Oruny Choi

Music

Playboi Carti's ComplexCon 2026 Takeover: The 10 Best Music Moments

Playboi Carti brought out Kanye West, Ken Carson brought out Carti, and Opium took over LA. Here are the best music moments from ComplexCon 2026.

Antonio Johri

Latest Stories

Music

50 Best Playboi Carti Songs, Ranked

Not only did Playboi Carti take over ComplexCon 2026, but he also just dropped his new Mitchell & Ness collaboration on Complex. So it's the perfect time to rank his 50 best songs.

Antonio Johri14 days ago

Style

Ye Shows Off His $1.8 Million Watch During ComplexCon Fit Check With Playboi Carti

Influencer ChrisTooSmoove checked in with Kanye and Playboi Carti at ComplexCon 2026.

Joe Price15 days ago

Music

ComplexCon 2026 Los Angeles: Everything You Need to Know, From Drops to Performances

October 3 & 4 in Los Angeles. Playboi Carti and Ken Carson Headline ComplexCon 2026

Don Steele19 days ago

Music

Playboi Carti and I.AM.GIA Collab Set to Debut at ComplexCon 2026

Carti is handling artistic direction this year alongside Hiroshi Fujiwara, plus taking the stage for a headlining set.

Trace William Cowen22 days ago

Music

A Guide to the Music We're Most Excited to See at ComplexCon 2026

For ComplexCon's 10th anniversary, it's a full Opium takeover, with Playboi Carti and Ken Carson headlining.

Antonio Johri27 days ago

Music

The Best 00pium Merch, Music & Collabs Available on Complex

From Playboi Carti to Ken Carson, Destroy Lonely, and Homixide Gang, Opium's roster has reshaped what a record label's merch can look like.

Brendan Frederick48 days ago

Style

The 30 Best Dressed Atlanta Rappers of All Time

From pioneers like Big Gipp and Andre 3000 to new school icons like Young Thug and Playboi Carti, these are the most stylish Atlanta rappers of all time.

Mike DeStefano50 days ago