From Playboi Carti to Ken Carson, Destroy Lonely, and Homixide Gang, Opium's roster has reshaped what a record label's merch can look like.
Brendan FrederickOpium
Opium (also known as 00pium) is an Atlanta-based record label founded in 2019 by rapper Playboi Carti. The label currently houses four acts: Carti himself, rappers Ken Carson, Destroy Lonely, and rap duo Homixide Gang. ASAP Nast is listed as being signed in 2025. Since its founding, Opium has become one of the most influential imprints in the current generation of hip-hop, with its artists collectively shaping a sound built around distorted 808s, hyperpop-adjacent production, and an aesthetic that draws heavily from goth and punk visual culture. What distinguishes 00pium from other rapper-founded labels is the degree to which its artists share a coherent sonic and visual identity rather than simply operating as independent acts under a shared banner. Ken Carson's *A Great Chaos* and Destroy Lonely's *If Looks Could Kill* both charted and received critical attention, demonstrating that the label's influence extends beyond Carti's own fanbase. The Opium aesthetic, characterized by black clothing, cross motifs, and a confrontational, anti-commercial posture has spread widely across streetwear and underground rap communities.
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Mike DeStefanoLatest Stories
Destroy Lonely Drops New Song and Video "Monster" Ahead of ComplexCon 2026 Performance
Lone will take the stage at ComplexCon in Los Angeles in October.
Trace William Cowen33 days ago
Ken Carson's 'Project X' Anniversary Vinyl Is Now Available on Complex
The debut album by the ComplexCon 2026 co-headliner is available on Complex..
Complex Staff36 days ago
John Cena Shows Love to Ken Carson After 'Re-Rank' Praise, Shocking Opium Rapper: 'What the F*ck'
"That's my boy," Carson previously said on an episode of Complex's 'Re-Rank.'
Trace William Cowen37 days ago
Ken Carson Says He Has Never Drank Alcohol: 'That Kill a Lot'
"I'll never be drunk."
Trey Alston39 days ago
Ken Carson Estimates Fans Have Only Heard 7 Percent of the Music He's Made: 'I Record Every Day'
Carson practically lives in the studio.
Trace William Cowen40 days ago
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Faceoff: The Ken Carson Interview
Ken Carson released two projects in July, and the ComplexCon headliner shows no signs of slowing. Facing off on the new cover of Complex with rising WWE star Danhausen, Carson showcases his love for pro wrestling, discusses his latest album 'Xperiment,' and why he’ll always turn up.
Dimas Sanfiorenzo40 days ago
Ken Carson's New Album 'xperiment': Tracklist, Features, Producers, and Everything You Need to Know
The Opium star's new album is here! Featuring Playboi Carti, Lil Uzi Vert, Young Thug, Destroy Lonely, and more.
Brendan Frederick68 days ago
50 Best Playboi Carti Songs, Ranked
With Playboi Carti taking over ComplexCon 2026, we ranked his 50 best songs, from "Broke Boi" to "EVIL J0RDAN".
Antonio Johri69 days ago
What is Opium? The Story Behind Playboi Carti's Mysterious Record Label, Explained
Playboi Carti's imprint has helped shape the rap underground's sonic palette. Now they are about to take over ComplexCon 2026. Here's everything you need to know about 00pium.
Antonio Johri71 days ago
Playboi Carti, Ken Carson, Destroy Lonely, and More to Perform at ComplexCon 2026: Get Tickets Now
Carti is giving fans an all-out 00pium takeover at ComplexCon this October.
Trace William Cowen84 days ago
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8 Merch Items Every Playboi Carti and Opium Fan Needs
Here are some of the best Playboi Carti and Opium pieces you can buy right now, from vinyl and hoodies to even Pelle Pelles.
Will Schube489 days ago
Ken Carson Is Going on Tour: Where to Get Tickets and Where He’s Performing
The Opium Records rapper released his latest album, 'More Chaos', earlier this month.
Mark Elibert498 days ago
Playboi Carti's Opium and Pelle Pelle Launch Official Collaboration
As 'MUSIC' continues to dominate the charts, Carti's Opium is rolling out a Pelle Pelle collaboration, which will be available on Complex Shop.
Complex522 days ago
Destroy Lonely Talks Fashion and Hints at Unreleased Opium Collabs
We caught up with Destroy Lonely at his Complex popup for a conversation about his style, new music, Playboi Carti’s influence, and more.
Jaelani Turner-Williams694 days ago