Nike

Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, Nike began as a distributor for Japanese running shoes before becoming one of the most influential athletic brands in the world. Officially renamed Nike in 1971, the company introduced innovative performance footwear while building a powerful identity around sports, competition, and culture. Nike’s rise was fueled by partnerships with legendary athletes like Michael Jordan, whose Air Jordan line transformed sneaker culture forever. For sneakerheads, Nike represents more than footwear—it symbolizes storytelling, exclusivity, and design evolution. From iconic silhouettes like the Air Force 1, Dunk, and Air Max to limited collaborations with artists, designers, and athletes, Nike has continuously shaped trends in both fashion and sports. Its influence on sneaker collecting and streetwear culture remains unmatched across generations.

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Counterfeit sneakers and other streetwear in Arcadia, California, warehouse raided by the Los Angeles County Sheriff's Department.
Style

$10 Million of Counterfeit Nike, Adidas, and Fear of God Streetwear Found in California Warehouse

Deputies and federal agents found over 26,000 counterfeit items.

Trey Alston3 days ago
Melitta Baumeister x Nike Rift Rocker
Sneakers

First Look at the Melitta Baumeister x Nike Rift Rocker Collab

The Melitta Baumeister x Nike RIft Rocker is slated to drop this year.

Victor Deng5 days ago
Wagyu x Nike Air Max 90
Sneakers

Wagyu x Nike Air Max 90 Collab Releases Next Week

The latest Wagyu x Nike release includes the Air Max 90 and a Tech Fleece suit.

Victor Deng6 days ago
'Varsity Red' Nike Air Bakin
Sneakers

The 2026 'Varsity Red' Nike Air Bakin Is Releasing on Complex Soon

Here's how to buy the 'Varsity Red' Nike Air Bakin retro.

Victor Deng6 days ago
Here's what's Nike is planning for 2026 US Open
Sneakers

Here's What's Nike Is Planning for 2026 US Open

Nike announces multiple activations for this year's US Open.

Victor Deng8 days ago
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 'Mummy' Nike Foamposite One
Sneakers

Official Look at the 'Mummy' Nike Foamposite One

The 'Mummy' Foamposite One is expected to release this fall.

Victor Deng11 days ago
White Nike Air Force 1 sneaker with gold spikes on the laces.
Sneakers

Redesign Your Air Force 1 Lows With UNINVITED's Interchangeable Jewelry System

The proprietary system of interchangeable pieces allows you to add some flair to your sneakers.

Joe Price12 days ago
'Greedy' Nike Air Max big bubble
Sneakers

'Greedy' Nike Air Max 95 Big Bubble Releases in September

Here's a closer look at the 'Greedy' Nike Air Max 95 big bubble.

Victor Deng12 days ago
Andre Agassi's Nike Air Alarm
Sneakers

Andre Agassi's Nike Air Alarm Is Reportedly Coming Back in 2027

Here's what to know about the 2027 Nike Air Alarm retro.

Victor Deng14 days ago
Supreme Nike Collaborations
Sneakers

All of Supreme's Nike Collaborations, Ranked From Worst to Best

Supreme's Nike collabs ranked, including sneakers such as the Air Max 2001 Ecstasy, SB Blazer Mid, Air Max Plus, Air Jordan 5, and many more.

Matt Welty14 days ago
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A blue Nike basketball shoe with a silver swoosh, white and black accents, and a textured pattern on the toe and heel.
Sneakers

Nike Kobe 1 Protro 'City of Champions' Now Available on Complex

The Work Blue/Summit White-Metallic Gold colorway pays tribute to the Lakers' Forum-era dynasty.

Complex Staff14 days ago
Jalen Sitre in the new Houston Texans rivalries uniform.
Sports

Texans’ Rivalries Uniform is for H-Town, by H-Town

With 8 more teams unveiling Rivalries Uniforms this season, the Houston Texans’ threads stand out for all the right reasons.

Nike x NFL x Fanatics Rivalries collection.
Sports

NFL & Nike Reveal 2026 Rivalries Uniforms

The second year of the program celebrates the storied franchises of the NFC North and AFC South.

A pair of navy and white athletic sneakers with teal accents and the number "24" on the strap.
Sneakers

Nike Air Griffey Max 1 'HBCU Swingman Classic' Now Available on Complex

The Midnight Navy, Team Gold, and Freshwater colorway honors the annual baseball showcase founded by Ken Griffey Jr.

Complex Staff15 days ago

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