Jumpman

The Jumpman logo first captured the imagination of sneakerheads and basketball fans alike when it debuted in 1988 on the Air Jordan 3, marking a new era in basketball footwear. Originating from a 1984 photoshoot of Michael Jordan in mid-flight, the silhouette has become an iconic symbol not just of Jordan’s playing style but of a broader cultural moment where sports and streetwear collided. Collectors chase Air Jordans with the Jumpman because it signals a direct link to Michael Jordan’s legacy and the groundbreaking designs that reshaped sneaker culture. More than a logo, the Jumpman serves as a badge of authenticity and premium craftsmanship, making each drop a cultural event that blends basketball heritage with lifestyle relevance.

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Latest Stories

Michael Jordan smiling at a Jumpman23 event, wearing a dark checkered jacket, with the Jumpman logo in the background.
Sports

Michael Jordan Says He's 'Part of the Reason Everybody Tries to Get a Logo'

Nike and Jordan debuted the Jumpman logo in 1988, and it has since gone on to be one of the most iconic logos in sports.

Joe Price339 days ago
CJ Stroud preparing for a game.
Sneakers

C.J. Stroud Officially Signs With Jordan Brand

Stroud said in an interview that the deal has been in the works for over five years.

Mark Elibert791 days ago
Members of a new program from Jordan Brand are pictured
Style

Jordan Brand Unveils Inaugural Global Women’s Collective Program

Jordan Brand revealed its inaugural Global Women’s Collective program, which was photographed by Dana Scruggs in New York, L.A., and her hometown of Chicago.

Trace William Cowen1687 days ago
jumpman logo reacts
Sports

Fans React to Jumpman Logo's New Placement on All NBA Statement Jerseys

Jordan Brand announced that the iconic logo will appear on the right shoulder of the jersey and left leg of the shorts for all NBA Statement uniforms.

Sarah Jasmine Montgomery2302 days ago
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Hornets Jordan Jerseys
Sneakers

Charlotte Hornets Unveil Jordan Jerseys

First look at the Charlotte Hornets' Jordan jersey with the Jumpman.

Brendan Dunne3388 days ago
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Music

Drake Was a Clue on 'Jeopardy' Tonight, and the Internet Couldn't Get Enough

Wednesday's episode of 'Jeopardy' included a clue with Drake's "Jumpman" lyrics.

Joshua Espinoza3665 days ago
Wozniak 5
Sneakers

Michael Jordan Made His Security Guards Get Jumpman Tattoos

That's some serious dedication to the job.

Brendan Dunne3674 days ago
Michigan Band Forms Jumpman on the Field
Sneakers

Watch Michigan's Band Form a Jumpman on the Field

The Jordan era is officailly underway in Ann Arbor.

Brandon Richard3719 days ago
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Sports

Watch Michigan DB Jabrill Peppers Show Off His Crazy Hops Jumping Over This Hawaii Defender

The Wolverines defensive leader Jabrill Peppers has hops that can get him drafted, like, today.

Dana Scott3719 days ago
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Sneakers

Nike Victorious in "Jumpman" Trademark Dispute

Them boys up to something.

Brendan Dunne3847 days ago
Sneakers

Drake Talked About the First Pair of Air Jordans He Owned

Drake says the first pair of Air Jordans he owned was the XV.

Amir Ismael3928 days ago
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Style

We Spoke to the Designer Behind the Jordan and DJ Khaled-Inspired Keyman Logo

They didn't want us to but we did it anyways.

Rae Witte3973 days ago
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Sneakers

Someone Looped Drake Saying "Jumpman" for 43 Minutes Straight

What a time to be alive indeed.

Riley Jones4059 days ago