Ari Mairena-Dannon speaks to Complex about his career, his favorite projects, and working with his idols.
Risa KoehlerCole Bennett
Cole Bennett is a music video director and founder of Lyrical Lemonade, a multimedia platform launched in 2013 that spotlights hip-hop culture and emerging artists. His signature style features vibrant colors, rapid cuts, and inventive camera angles, which have propelled careers for artists like Juice WRLD, Lil Tecca, and Ski Mask the Slump God through standout video premieres. Bennett’s impact comes from his knack for discovering underground talent early and amplifying their presence through Lyrical Lemonade’s YouTube channel, which has become a hub for fresh hip-hop visuals. Fans return because his videos blend cinematic storytelling with dynamic editing, creating viral moments that influence hip-hop’s digital landscape and set visual trends.
Featured
Cole Bennett is breaking new ground with his Lyrical Lemonade album 'All Is Yellow.' He tells Complex about the album and talks about recent videos with Lil Yachty, Ken Carson, Justin Bieber, and more.
Eric Skelton
How did Yeat end up in the middle of a viral Minions trend that took over movie theaters? Cole Bennett and Zack Bia tell the story behind "Rich Minion."
Eric Skelton
From Suicoke to Birkenstocks, here’s how to wear sandals & slides like your favorite celebrities such as Tyler, the Creator, ASAP Rocky, Travis Scott, & more.
Mike DeStefanoLatest Stories
Cole Bennett Gives Update on Chief Keef Documentary, Says It Will Arrive Next Year
The film dealing the Chicago drill icon's rise was first announced in 2024.
Trey Alston3 days ago
Lil Yachty Says a Lie Kept Him Out of Lyrical Lemonade Videos for Six Years
A misunderstanding during the earlier years of Yachty's career delayed what would later become one of hip-hop's greatest partnerships.
Will Lavin18 days ago
Yeat and EsDeeKid Drop "Made It On Our Own" Single and Video
The new single off Yeat's upcoming 'A Dangerous Lyfe' arrives with a visual filmed inside Drake’s Toronto mansion, featuring cameos from Caleb Williams and Cole Bennett.
Antonio Johri228 days ago
Brent Faiyaz Shares ‘Icon' Album, Drops Cole Bennett-Directed Video for "Wrong Faces"
The project was executive produced by Raphael Saadiq.
Abel Shifferaw242 days ago
Lyrical Lemonade "All Is Yellow" Vinyl: How to Buy
Lyrical Lemonade's debut studio album compilation is available on limited edition yellow vinyl on Complex.
Complex Staff272 days ago
Advertisement
Cole Bennett Doesn't Regret Turning Down $30 Million for Lyrical Lemonade: 'It Would Have Been Ugly'
"I think I wouldn’t have known what to do.”
Trey Alston352 days ago
Justin Bieber Joins Wife Hailey and Son Jack Blues in Sun-Soaked "Yukon" Video
Bieber surprise-dropped the visual for the fan-favorite track, just as he did with the album it came from, 'Swag.'
Alex Ocho434 days ago
Tyler, the Creator, Rosalía, Cole Bennett and More Tapped For Instagram's 'ANYWAY' Initiatives
The social media platform is also introducing new product features to boost creativity.
tara mahadevan488 days ago
Chief Keef’s Life to Be Examined in Upcoming Documentary From Cole Bennett
The film will be produced in partnership with Kenya Barris' Khalabo Ink Society.
Jaelani Turner-Williams728 days ago
Watch Eminem's "Doomsday 2" Video Featuring Cameos From Big Sean, JID, Denzel Curry, and More (UPDATED)
Eminem once again takes aim at Benzino on the track.
Jaelani Turner-Williams944 days ago
Advertisement
Eminem Calls Benzino’s Neck ‘Opposite of Giraffe’ and Mentions Daughter Coi Leray on "Doomsday Pt. 2”
The track appears on Cole Bennett's new Lyrical Lemonade compilation album 'All Is Yellow.'
Joe Price991 days ago
Cole Bennett Shares Lyrical Lemonade Album 'All Is Yellow' f/ Kid Cudi, Eminem, Lil Yachty, Latto, Juice WRLD, and Tons More
Cole Bennett's Lyrical Lemonade pulled out all the stops for the 14-track effort.
Joe Price991 days ago
Cole Bennett Breaks Down How His Drake Video Came Together: ‘I Hope That We Can Do More’
The 'Lyrical Lemonade' founder spoke to Complex about how he made his first video for Drizzy this year with "Another Late Night."
Joe Price1026 days ago
Jack Harlow and Dave Link For Lyrical Lemonade's "Stop Giving Me Advice"
It's the latest single taken from Lyrical Lemonade's debut compilation album.
Joe Price1040 days ago
Drake Drops First-Ever Cole Bennett-Directed Music Video "Another Late Night" Featuring Lil Yachty
It's the second video for a song from 'For All the Dogs,' which finally arrived on Friday.
Joe Price1103 days ago
Advertisement
Cole Bennett Speaks on First Music Video Collaboration With Drake
The Lyrical Lemonade founder claimed he was supposed to shoot the video for "Search & Rescue" as well.
Mark Elibert1108 days ago