Billionaire Boys Club

Launched at BBC's flagship NYC store, the contemporary artist's first streetwear brand collaboration is already hitting eBay resale.

Billie's BBC basketball jersey, GAS relic cards, and Hit Me Hard and Soft tour merch are available exclusively on Complex.

Billionaire Boys Club founder Pharrell Williams wore the collaboration while throwing the ceremonial first pitch at Yankee Stadium in 2022.

He was sentenced to five years in prison in 2023 for his involvement in an assault that resulted in the death of a fellow skateboarder.

Kennedy was once a member of Pharrell's Billionaire Boys Club and appeared in Snoop Dogg's 'Drop It Like It's Hot' video.

Preorders for the Don Toliver x BBC IceCream Board Flip go live today.

In hip-hop, creating an apparel line beyond basic merch means being cut from a different cloth. Here are the best MC-owned, operated, or faced clothing companies.

Trends come and go, but Pharrell’s love for hats is forever.

Upcoming Complex Shop drops, Divinities x Union, Dior B44 Blade sneakers and more are featured in this week’s roundup.

Restaurant merch designed by The Hundreds, BBC, Verdy, Vandy the Pink, and way, way more.

Before these artists made hit records, they worked for streetwear labels and mall retailers. Learn who worked where below.

After dropping out from SUNY Purchase, Ice Spice briefly worked at the Pharrell Williams-owned streetwear brand.

From Louis Vuitton LV Super Vision sunglasses to Marni's Chinese New Year capsule, here is a closer look at all of this week's best style releases.