The story of the BBC and Icecream brands, as told by the people who built them.
Kadia BlagroveBBC Icecream
BBC ICECREAM was founded in 2003 by Pharrell Williams and NIGO, the Japanese designer behind BAPE. The brand quickly gained attention for its signature ice cream cone and astronaut logos. Footwear collaborations with Reebok, including the 2006 Board Flip sneaker helped push the label further into the mainstream in the 2000s. BBC ICECREAM’s apparel often feature bold, colorful graphics inspired by skate culture and Pharrell’s Virginia roots. It operates flagship stores across New York City, Miami, and Tokyo.
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Channel your built-up social distancing energies into potentially bagging a BBC ICECREAM t-shirt placement.
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