With the holidays on the way, here are the best gifts for the sneakerhead in your life, from a fresh pair of ASICS to Taschen’s Virgil Abloh “Icons” book, all on Complex.
Complex StaffAsics
ASICS is a Japanese-based sneaker brand known for blending performance technology with comfort and style. Founded in 1949 in Kobe by Kihachiro Onitsuka, the company takes its name from the Latin phrase “Anima Sana In Corpore Sano,” meaning “a sound mind in a sound body.” ASICS built its reputation through high-quality running shoes featuring innovations like GEL cushioning technology, designed to improve shock absorption and support athletes at every level. In recent years, the brand has also become a major force in sneaker culture, with retro models such as the ASICS GEL-Kayano and ASICS GEL-Lyte III gaining popularity among collectors, runners, and fashion enthusiasts worldwide.
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