Asics
ASICS is a Japanese-based sneaker brand known for blending performance technology with comfort and style. Founded in 1949 in Kobe by Kihachiro Onitsuka, the company takes its name from the Latin phrase “Anima Sana In Corpore Sano,” meaning “a sound mind in a sound body.” ASICS built its reputation through high-quality running shoes featuring innovations like GEL cushioning technology, designed to improve shock absorption and support athletes at every level. In recent years, the brand has also become a major force in sneaker culture, with retro models such as the ASICS GEL-Kayano and ASICS GEL-Lyte III gaining popularity among collectors, runners, and fashion enthusiasts worldwide.
Featured
Nike, ASICS, New Balance, Vans, and PUMA lead this month’s lineup of new arrivals, covering everything from technical trail shoes to reworked retros.
Oruny ChoiFrom Silver Bullet Air Maxes in ninth grade to his current pick, JLP reminisces on some classic back-to-school kicks.
Joe La PumaThe founder of Gallery Dept., Josué Thomas, discusses his Los Angeles roots, artist-first approach, and why ComplexCon's return to Los Angeles for its 10th anniversary hits close to home.
Oruny ChoiJoe La Puma looks back on 20 years of Korea-themed sneakers and pays homage to K-pop's original Sneaker GOAT.
Joe La Puma


