Asics

ASICS is a Japanese-based sneaker brand known for blending performance technology with comfort and style. Founded in 1949 in Kobe by Kihachiro Onitsuka, the company takes its name from the Latin phrase “Anima Sana In Corpore Sano,” meaning “a sound mind in a sound body.” ASICS built its reputation through high-quality running shoes featuring innovations like GEL cushioning technology, designed to improve shock absorption and support athletes at every level. In recent years, the brand has also become a major force in sneaker culture, with retro models such as the ASICS GEL-Kayano and ASICS GEL-Lyte III gaining popularity among collectors, runners, and fashion enthusiasts worldwide.

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Vandy the Pink's Asics Gel-Kayano 12.1
Sneakers

Vandy the Pink Teases Asics Gel-Kayano 12.1 Collabs

Here's an early look at Vandy the Pink's 'Chocolate' and 'Vanilla' Gel-Kayano 12.1s.

Victor Deng8 days ago
A black and silver Asics sneaker with a sleek, low-profile design and visible branding on the side.
Sneakers

Asics Hypersync Sneaker: How to Buy

The lifestyle sneaker merging track and wrestling DNA is available now on Complex.

Complex Staff79 days ago
Two images of dark blue and black Asics sneakers. The left shows them worn with dark pants; the right shows them side by side.
Sneakers

Asics UB13-S GEL-SD LYTE: How to Buy

The unisex Sportstyle silhouette is available on Complex.

Complex Staff95 days ago
Best Sneakers to Buy for Spring 2026
Sneakers

The Best Sneakers to Buy for Spring 2026

From Air Jordans to Air Force 1s to Sambas, here's a refresh for the new season.

Victor Deng114 days ago
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What Sneaker Is This Sneaker Quiz
Sneakers

What Sneaker Is This? A Complex Quiz

Air Jordan? Adidas? Nike? Test your knowledge of sneaker design by identifying these sneakers.

Zac Dubasik148 days ago
Thom Browne x Asics Gel-Kayano 14
Sneakers

Thom Browne's $450 Asics Gel-Kayano 14 Collabs Release Today

Here's a closer look at the Thom Browne x Asics Gel-Kayano 14 collection.

Victor Deng151 days ago
A pair of white and beige Asics sneakers with green accents and the Asics logo on the side and tongue.
Sneakers

Asics Gel-NYC Ivory/Forest Night Sneakers: How to Buy

The hybrid running shoe that blends heritage performance with modern streetwear style is available now on Complex.

Complex Staff159 days ago
Asics Gel-NYC 2.0
Sneakers

Hal Studios' Asics Gel-NYC 2.0 Collab Is Releasing on Complex

Here's how to buy the Asics Gel-NYC 2.0.

Victor Deng203 days ago
Kith x Asics Gel-Kayano 12.1
Sneakers

Only Kith Members Can Buy These Asics Gel-Kayano 12.1s

Here's how to buy these Kith x Asics Gel-Kayano 12.1s.

Victor Deng203 days ago
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Black Friday
Sneakers

The Best 2025 Black Friday Sneaker Deals

From Adidas, Nike, and Foot Locker, here are the best Black Friday sneaker deals in 2025.

Victor Deng246 days ago
The Best Sneakers to Buy on Complex for Black Friday 2025
Sneakers

The Best Sneakers to Buy on Complex for Black Friday 2025

Here are the best sneaker you can buy now for Black Friday on Complex.

Victor Deng248 days ago
Hidden NY x Asics Gel-DS Trainer 14
Sneakers

Hidden NY's Asics Gel-DS Trainer 14 Collab Is Releasing Again on Complex

Here's how to buy the Hidden NY x Asics Gel-DS Trainer 14.

Victor Deng254 days ago
'Sail' Undefeated x Nike Air Max 95
Sneakers

Every Sneaker Dropping at ComplexCon 2025

Here's a rundown of every sneaker dropping at this year's ComplexCon.

Victor Deng278 days ago

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