Asics
ASICS is a Japanese-based sneaker brand known for blending performance technology with comfort and style. Founded in 1949 in Kobe by Kihachiro Onitsuka, the company takes its name from the Latin phrase “Anima Sana In Corpore Sano,” meaning “a sound mind in a sound body.” ASICS built its reputation through high-quality running shoes featuring innovations like GEL cushioning technology, designed to improve shock absorption and support athletes at every level. In recent years, the brand has also become a major force in sneaker culture, with retro models such as the ASICS GEL-Kayano and ASICS GEL-Lyte III gaining popularity among collectors, runners, and fashion enthusiasts worldwide.
Featured
Before tonight's 2026 MLB All-Star Game, we're ranking the best baseball training sneakers of all time.
Zac DubasikWe raced the Bandit Grand Prix in Brooklyn and discovered why ASICS' newest trainer might be built for more than just speed.
Kylie MarFrom the Asics Gel-NYC to the Nike Air Force 1 Low, these are some of the most comfortable sneakers you can buy in 2026.
Victor DengFrom Asics inspired by X-Men to Kobes channeling the Joker, these are our picks for the top 10 comic book shoes of all time.
Mike DeStefano


