Tony Yayo has released a merch collection that pays tribute to his new Complex food show, FEED YAYO.
Available exclusively on Complex, the seven-piece FEED YAYO x Family Style drop starts with the logo T-shirt in white and black at $45, with a long sleeve version of the same graphic in both colorways at $60.
Elsewhere, there's a $30 logo tote and a $35 black dad hat, as well as a black logo hoodie priced at $100.
The name is a wink at one of the most recognizable slogans in 2000s rap. Yayo's "Free Yayo" shirt became a hip-hop staple when Eminem wore it during his performance at the 45th Grammy Awards, while the G-Unit rapper was behind bars for bail jumping after a New Year's Eve arrest in 2003.
The shirt got a second life in 2024, when Drake wore it and posted the fit to his Instagram Stories. "Once Drake wore the shirt, I got the call the next day. 'Spencer's wants to do a deal with you,'" he told Complex.
FEED YAYO premiered on Complex on August 6, with a debut cook-off among six chefs that featured comedian Donnell Rawlings. Yayo has credited DJ Vlad with sparking the original concept through an earlier VladTV segment involving Uncle Murda.
The October 20 breakfast special sent Yayo out with Charlamagne Tha God and Rawlings to judge six NYC restaurants, with plates ranging from a caviar chicken burrito to a fried lobster waffle.
