Key Takeaways
- Supreme signed a non-exclusive licensing deal with NYC Tourism + Conventions to use NYPD, FDNY, Department of Sanitation, and "Made in NY" marks on streetwear.
- The brand will pay $22,000 upfront plus 6 percent of net profits from licensed goods under an agreement running through 2028, with an option to extend through 2030.
- Supreme's Fall/Winter 2026 collection spotlights the city branding, with $188 Sanitation zip-up hoodies and $58 FDNY caps already in stores.
Supreme has been given the sign off by New York City to turn some of its trademarks into streetwear.
The streetwear brand's non-exclusive, multi-year license covers the NYPD, FDNY, Department of Sanitation, and "Made in NY" marks, according to a City Record legal notice. The license will set Supreme back just $22,000 up front, along with a six percent cut of net profits on licensed goods.
The other party is NYC Tourism + Conventions, the nonprofit that handles the city's marketing and tourism, and the agreement was made under Mayor Zohran Mamdani's administration.
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NYC Tourism + Conventions spokesperson Alyssa Schmid said the group "welcome[s] partnerships with brands who want to support New York City trademarks." Nike and J.Crew have also licensed city marks through the organization.
Though the deal actually happened in September, the reason it's become major news now is due to city-branded pieces being featured in Supreme's Fall/Winter 2026 collection.
Some licensed products have already reached stores, including a zip-up Department of Sanitation hoodie at $188 and an FDNY baseball cap at $58.
The license matters because the city enforces those marks. It registered FDNY as a trademark on December 12, 2001, and has gone after unlicensed sellers in court in the past.
In City of New York v. Blue Rage, Inc., the case against the Cop Shop, a federal court gave the city partial summary judgment on Lanham Act claims over clothing that carried NYPD and FDNY shields.
This won’t be Supreme’s first time using civic imagery. Its past pieces include embroidered FDNY caps and Sanitation hoodies, and the new agreement gives that kind of design official city approval.
The license runs through 2028, with an option to extend it through 2030.
