UNDEFEATED is going to college.
Launching Sept. 25, the first UNDEFEATED x College Vault capsule finds the brand aiming straight for the hearts of sports fans by pulling familiar logos from the archives.
In a statement shared with Complex, Nicole Armentrout, Senior VP of Marketing at CLC, establishers of the College Vault program, praised UNDEFEATED’s “unmistakable point of view” as a key point of inspiration behind the new collaboration.
Shop Vintage on Complex
“When it comes to the intersection of sport, fashion, and street culture, UNDEFEATED has long set the standard, paralleling the synergy of tradition, passion, and relevancy we have built in College Vault,” Armentrout said. “Pairing UNDEFEATED’s unmistakable point of view with iconic, powerful collegiate brands has created something fresh, authentic, and exciting for both longtime fans and new audiences.”
Featured in the inaugural capsule is a supergroup of 13 college football franchises including Alabama, Auburn, Georgia Tech, LSU, Texas A&M, and more. The capsule launches Sept. 25 and will be available at UNDEFEATED locations in New York, Phoenix, and Los Angeles. Pieces will also be available to shop via the official UNDEFEATED site.
Below, get a look at the first capsule in action. This December, UNDEFEATED will return with a second capsule, this time turning their attention to college basketball. We should have more details to share on that soon.
