Simply put, there is no one doing it like André 3000.
For his latest project, the 51-year-old Rock Hall inductee has turned to Moncler to lead a new campaign featuring unreleased music. Per press notes, the campaign, boasting photography by Gabriel Moses, is intended to serve as an expansion of last month’s Re/Icons drop led by Cher.
For the expansion, it was André’s idea to wear and carry a slew of Moncler pieces simultaneously. A spur-of-the-moment flash of inspiration from the Outkast legend also led to the core message at the heart of the campaign: “Don’t just follow a path. Create your own mountains.” While on set for the shoot, 3 Stacks asked for some chalk, then proceeded to sketch a mountain onto the otherwise plain background.
The video component of Moncler’s latest drop captures this moment in action. See that above, then see more from André 3000’s shoot with Gabriel Moses below. The Moncler Re/Icons collection is available now.
Last month, André 3000, whose debut solo album New Blue Sun earned him an Album of the Year nod at the 67th Annual Grammy Awards, was among the stars who showed up for ComplexCon 2026 in Los Angeles.
