Key Takeaways
- Selena Gomez and Demi Lovato reunited for Rare Beauty’s Demi x Selena campaign, which spotlights a limited-edition Delena Soft Pinch Liquid Blush Bundle.
- The $50 set pairs Gomez’s nude-mauve Hope shade with Lovato’s beige-peach Virtue shade and includes a free Soft Pinch Blush Brush.
- The campaign nods to their 2009 Disney Channel movie Princess Protection Program and celebrates a friendship that began when the entertainers met as stars on Barney as children.
Selena Gomez and Demi Lovato are all glammed up in their reunion campaign for Rare Beauty.
Rare Beauty launched its ‘Demi x Selena campaign on Wednesday (Oct. 28), which spotlights a limited-edition Delena Soft Pinch Liquid Blush Bundle. The set pairs Gomez's nude-mauve shade ‘Hope’ with Lovato's beige-peach Virtue, with a free Soft Pinch Blush Brush gift, for $50 on the brand’s official website.
The actresses and singers have history as childhood friends and former Disney Channel stars, with Gomez starring in former sitcom Wizards of Waverly Place, while Gomez led Sonny with a Chance and the Camp Rock movie franchise. The entertainers were also costars in 2009 movie Princess Protection Program, which the Rare Beauty campaign visually references.
“We’ve been friends since we were 7 years old when we met on Barney,” Lovato told ELLE. “There have been different chapters throughout our lives, and naturally, friends are in each other’s lives heavily at times, and then sometimes you’re not in constant communication. “
“But Selena is someone that I’ve always loved and adored. It’s really great to be in a place today where we can collaborate on things, but also just hang out and spend time together,” she continued.
