Nike has presented an “Outkast U” collection ahead of the Georgia vs. Florida rivalry game in the rap duo’s hometown of Atlanta.
On Tuesday (Oct. 26), the sports and leisure apparel brand unveiled their limited edition collection, dedicated to the unique styles of Outkast members André 3000 and Big Boi, while merging with the collegiate fashion of the University of Georgia. Visually, some details in the pieces reference Outkast’s most iconic lyrics and music videos, including “Roses” and “So Fresh, So Clean.”
Included in the collection are football jerseys, rugby shirts, Max90 graphic t-shirts, a satin bomber, a varsity jacket, and more.
“This started over lunch with André,” stated Brian Francis, Founder, Class Trip. “He was telling stories about driving up to Athens to watch the Dawgs. Then we saw Georgia vs Florida was headed to Atlanta for the first time ever. Georgia’s football and its music, together in the city that made Outkast. They put Atlanta on the map. This is our thank you.”
The “Outkast U” drop launches Oct. 27 on the SNKRS app, Class Trip, and select Nike retailers across Atlanta, followed by a rollout on Nike.com and additional retailers the following day. On Saturday (Oct. 31), the Georgia Bulldogs play against Florida Gators at Atlanta’s Mercedes-Benz Stadium.
