Sports

OBJ and Jerry Rice Go Catch-for-Catch in Wild PB&J Showdown

Jams’ new commercial gives Michael Jordan and Larry Bird’s iconic McDonald’s rivalry a football twist—with lunch and two NFL legends’ pride on the line.

OBJ and Jerry Rice Have Beef Over Peanut Butter and Jelly
Photo by Jean Catuffe/Getty Images | Photo by Erick W. Rasco/Sports Illustrated via Getty Images/Getty Images

Key Takeaways

  • Odell Beckham Jr. and Jerry Rice compete for a PB&J in Jams’ “The Showdown” commercial, escalating from one-handed catches to impossible trick plays without either dropping a pass.
  • The ad riffs on Michael Jordan and Larry Bird’s 1993 McDonald’s trick-shot showdown and ends without a winner after Rice proposes a catch involving an expressway, a river and a scoreboard.
  • The article also follows Beckham’s rocky Giants reunion and subsequent move to the Vikings’ practice squad, where he reunited with former Rams offensive coordinator Kevin O’Connell.

Odell Beckham Jr. was targeted just once during his brief reunion with the New York Giants. But put a peanut butter and jelly sandwich on the line against Jerry Rice, and suddenly OBJ is catching everything thrown his way.

According to TMZ, Beckham and the NFL's all-time receiving king are going head-to-head in a new commercial for Jams, and their competition gets increasingly ridiculous. The spot, appropriately titled "The Showdown," pits two generations of football royalty against each other in a battle where the prize isn't a Super Bowl ring, a record, or even bragging rights. It's lunch.

The trouble starts when Rice notices Beckham holding a box and wants to know what's inside.

"Jams. Peanut butter jelly," Beckham tells him.

That's apparently all the motivation Rice needs. The Hall of Famer challenges OBJ to a catching contest, with one condition: the first player to drop a pass loses, and the winner gets to enjoy the PB&J while the loser watches.

Simple enough. Until these two start showing off.

The competition opens with one-handed grabs off a JUGS machine. Then they're making catches on one knee, launching footballs downfield and chasing down their own throws. Before long, ordinary receptions are completely off the table.

Rice starts calling for catches off stadium lights and scoreboards. Beckham responds by proposing increasingly outrageous combinations involving stadium windows, goalposts, bleachers, and behind-the-back grabs.

And somehow, neither man drops a thing.

Rice finally takes the competition into another stratosphere, demanding a catch off an expressway, over a river, off the scoreboard, through a window and into one hand.

Even Beckham has to draw the line somewhere.

"I mean, what are we doing here?" he asks as the screen cuts to black.

No winner. No sandwich. Just two receivers who apparently would rather rewrite the laws of physics than admit defeat.

The whole thing is a football-flavored tribute to one of the most memorable sports commercials ever made: the 1993 McDonald's ad featuring Michael Jordan and Larry Bird.

In that classic, the NBA legends keep raising the stakes in a trick-shot contest for Jordan's Big Mac and fries. Jams takes the same premise, trades basketball for football, and lets Beckham and Rice run with it.

The casting makes plenty of sense. Rice finished his legendary NFL career with 1,549 receptions, 22,895 receiving yards and 197 receiving touchdowns.

Beckham became an overnight sensation with his one-handed touchdown catch against the Dallas Cowboys in 2014, a play that remains one of the most recognizable moments in modern NFL history.

And the timing couldn't be more interesting for OBJ.

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