New Balance has unveiled the latest version of its flagship 990 sneaker today, with the introduction of the 990v7.
The arrival of the newest variation of the New Balance 990 comes four years after the debut of the 990v6, and decades since the launch of the first 990 silhouette. The original 990v1 launched in 1982 and was the first sneaker to retail for $100 at that time. The silhouettes from the 990 line became a staple for those in the DMV area throughout the years due to the sneakers’ comfort and higher price points.
The rollout of the New Balance 990v7 started in September when the brand previewed the shoe on a discreet billboard in New York City with the shoe barely visible at the center. Since then, top execs within the company and brand collaborators like Joe Freshgoods have begun teasing the shoe on social media.
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Ahead of its release in November, here’s everything you need to know about the latest New Balance 990v7.
What’s new on the New Balance 990v7 from past 990 models?
Visually, the New Balance 990v7 is vastly different from the previous six 990s in the range, as evidenced by the image above. In terms of the tech used in the 990v7, it features a new TPU shank at the midfoot and a softer version of FuelCell cushioning in the midsole paired with Encap technology. Returning elements include the combination of mesh, suede, and leather materials on the upper, the "N” logo on the sides, and 990 branding on the heel counter.
When is the New Balance 990v7 releasing?
The New Balance 990v7 releases on Nov. 6 in the brand’s signature grey-based color scheme, pictured above. Additional colorways are expected to be announced at a later date.
Where will the New Balance 990v7 be available?
The New Balance 990v7 will be available at Newbalance.com and at select New Balance stockists globally.
How much does the New Balance 990v7 cost?
The New Balance 990v7 retails for $200, which is reasonable considering the original 990v1 retailed for $100 (roughly $349 when adjusting for inflation).
