Foot Locker is gearing up for the imminent holiday season with a new video campaign starring the retailer’s senior vice president of store operations and customer experience, George Jenkins.
The sneaker retailer just shared its new “Joy to the Sole” video campaign that highlights Jenkins and Foot Locker as a go-to spot for shoppers looking to gift sneakers for the holiday season. The 60-second spot shows a diverse lineup of styles, including the “Bred” Air Jordan 4, the Nike Air Force 1, the UGG Tasman II, and the Asics GEL-1130, which will all be available at Foot Locker this holiday season.
“At Foot Locker, sneakers are what we know best. Our Stripers live and breathe sneaker culture, and their daily connections with customers give us a unique perspective on the styles and trends that matter most,” George Jenkins, Foot Locker’s senior vice president, store operations and customer experience, said. “With George’s Picks, we’re combining that firsthand knowledge with decades of experience to help shoppers discover the season’s must-have styles and find the perfect gifts for everyone on their list.”
Foot Locker confirms that additional campaigns featuring Jenkins and other employees will be posted on social media throughout the holiday season.
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