Combining sub-cultural influences with a refined streetwear aesthetic, JJ EMLYN delivers a clean SS18 collection that focuses on silhouette and detailing above all else. A brand born of a mutual understanding and appreciation of understated menswear, Josh Hughes applies his knowledge of tailoring and clean lines, to his father Alun's longstanding career within wholesale and merchandising.
JJ EMLYN provides a consistent range of contemporary menswear staples, from pants to jackets and shirting. Take a look through key pieces from the lookbook below, and for more info head over to JJ EMLYN.
Photographer: Maximilian Hetherington (O.G Studios)
Art direction/styling: Olivier Geraghty (O.G Studios)
Grooming: James Oxley
Fashion Assistant: Mhairi Campbell
Model: Aaron Vernon
Many thanks to Axel Arigato.