Just in time for summer ’17, BBC EU drop their latest collection, staying true to the bold style that has built the brand over the past decade. The theme of the pre-fall collection is Urban Paradise, reflected in both the pastel coloured pieces and the bespoke over-dyed sweatshirts and shorts.
Celebrating the drop, US rapper Swoosh touched down in London and was shot by Ciesay of Places+Faces. Further pieces in the collection include premium details such as embroidered palm trees on the zip through hoodie. Whilst others are pieces are blessed with the iconic ‘Space Beach’ graphic print.
The collection is out now and available to shop over at the BBC EU Webstore.