Legendary London Store Browns Is Undergoing Its First Rebrand in 47 Years

One of London's best fashion destinations is being transformed.

browns branding
Publicist

Image via Publicist

browns branding

One of London's legendary fashion brands is being transformed.

Browns, the iconic South Molton St store, has been a destination for high-end fashion since it opened in the 1960s and after it was purchased by online giants Farfetch last year, it's now undergoing its first rebrand in 47 years.

The iconic fashion retailer has just announced the launch of a new website, new logo, new packaging, new look to the store and a variety of celebratory exclusive product. Both the changes to the site and the store, which include a new shoe area, showcase the new Browns buying direction. True to the Browns philosophy of providing the ultimate edit and curation, the buy includes 68 new brands, as well as double the breadth and triple the depth in product.

Browns are turning their windows into the world's biggest scratchcard.

browns-scratchcard

On the evening of November 14th, the windows of the flagship South Molton Street store will be transformed into the world’s largest physical fashion scratch card with prizes on offer from brands including Balenciaga and Kenzo.

Members of the public will be invited to scratch off the windows to reveal the winning prizes behind and take away a high-end prize then and there.

Visit the new Browns website and view the new collection at Brownsfashion.com.

 

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