On Wednesday (Sept. 28), Rihanna will showcase her Spring/Summer 2017 Fenty collection for Puma at Paris Fashion Week and fans will be able to watch the whole thing along with exclusive behind-the-scenes content from the show on Tidal.
"It's a dream for me to be able to present my second collection of Fenty Puma by Rihanna in Paris," Rihanna said of her latest collection in a press release. "I approached this season very differently and felt the theme and concept was best suited for one of my favorite cities, Paris."
The singer signed on as Puma's creative director in 2014 and has given the clothing brand a whole new level of visibility. Puma's sales skyrocketed at the end of 2015, thanks in large part to Rihanna's sneakers, according to a Bloomberg Business report. Ri's latest effort involved linking up with her friend and model, Cara Delevingne, for the new "Do You" Puma ad campaign.
Meanwhile, Tidal has livestreamed many events over the past year, including Kanye West's most recent Yeezy Season 4 fashion show in New York City along with events from Beyoncé, Usher, Nick Jonas, and Lil Wayne.
Tidal will be livestreaming Rihanna's two presentations scheduled at 1:30 and 2:30 p.m. ET for both members and non-members. Stream the entire show when the video launches above or watch it right here.
Getting ready for #FENTYxPUMA show tomorrow in Paris!! Can't wait for you to see it! Tune in @TIDALHiFi https://t.co/1S5oLAzQAK @ 7:30pm CET pic.twitter.com/4egqMfA8Tc
WoOoOo #FENTYXPUMA SS17 premieres today at #PFW!! Stream the show at 7:30PM paris time on @TIDALHiFi https://t.co/1S5oLAzQAK #TIDALXRIHANNA pic.twitter.com/nEwowp8Rg7
