Tyra Banks: supermodel, America's Next Top Model host, short-lived talk show personality, and now Stanford graduate professor. Banks is set to teach a class to 25 lucky MBA students on the art of the Personal Brand, Fashionista points out.
The class, actually titled "Project You: Building and Extending Your Personal Brand," is all about helping students "understand how to build, broadcast, maintain and protect their personal brand," according to the course's description. The class will last two weeks and will require students to ask life's big questions, which reportedly include the following: "Why do you need a personal brand? How do you differentiate yourself and create a brand identity and strategy? How do you use social and traditional media to enhance your brand effectively as well as measure the metrics of social media responses?"
The class will last two weeks and will be very interactive with lessons in Facebook Live and live broadcasting at a local television station, according to the course description. Before even the first class, students are required to create a minute-and-a-half video about who they are and what their personal brand is.
Who better to learn from than Banks, who turned her model superstardom into a litany of different projects? As they say in the business world (probably), she has a very diversified portfolio. In addition to past hosting roles, Banks is set to appear as a mentor to entrepreneurs on the show Funded and is an investor in the millennial website The Muse. She also attended Harvard's Owner/President Management Program in 2012.
