When it comes to technical outdoor lifestyle apparel nobody does it better than the Japanese. The Land of The Rising Sun is constantly elevating the level of quality, particularly in preparation for June and September when the rain in Tokyo can be more relentless than a series of unwanted tweets from Katie Hopkins. This makes The North Face's new Spring/Summer 2016 range ideal for the coming season.
Simply known as 'The North Face Unlimited', the new collection directly focuses on the lifestyle market and contains everything from outwear, accessories and footwear. Branding has been kept to the bare minimum in favour of a more clean and sophisticated appearance. Another huge aspect that makes The North Face such a popular brand is the quality and function of their products, the Unlimited collection carries that same belief over as each piece in the collection is primed and ready to endure Japan’s oncoming rainy season.
The downside is that The North Face Unlimited collection is exclusive to the Japanese market. However, there is always the elusive Proxy or plug. Every one of us needs the Japan plug. For a complete look at the range make sure you watch the video above.