Balmain Taps Some of the Biggest '90s Supermodels for New Ads

Cindy Crawford, Naomi Campbell, and Claudia Schiffer pose for the new campaign.

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Complex Original

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Olivier Rousting has tapped an all-star trio of models for his latest Balmain campaign.

The new images for Spring/Summer 2016 bring together the original '90s supermodels Cindy Crawford, Naomi Campbell, and Claudia Schiffer.

It's nothing new for the designer to tap a star-studded lineup for his ads, but instead of enlisting his usual Kardashian-Jenner clan, Rousting wanted to go back to Balmain's roots. 

"All the people who love Balmain have this nostalgia of the power of fashion in the ’90s when models were iconic—and this is always what I push," Rousting told Vogue. "When you love Balmain, you love Cindy, you love Naomi, and you love Claudia. It’s natural because they are iconic, they are powerful, and they are strong—and they make a lot of people love fashion.”

Check out the black and white shots photographed by Steven Klein below. They definitely still got it.


 

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