The Hill-Side and 'First We Feast' Made Colorful Beer That Will Later Be Sold

"First We Feast" and The Hill-Side link up to create colorful beers inspired by the brand's vibrant designs.

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In the latest episode of “That’s Odd, Let’s Drink It,” First We Feast host Sam Calagione sets out on a unique mission that combines two of our favorite things: fashion and beer.

The sixth and final installment features brothers Emil and Sandy Corsillo of The Hill-Side, who wanted to create a special beer that was as vibrant as their clothing and accessories. They needed to use all-natural, edible dyes that could be utilized in both liquid and fabric, so they hit up Brooklyn brewery Other Half to help them with this task.

As you can see in the video above, it was important to use a light-colored base beer that would allow the dyes to really come through. In this case, they ended up going with a saison, which was infused with carrots and blueberries for two distinct hues.

Each of the beers were presented during the grand opening of The Hill-Side’s flagship in Brooklyn, where patrons voted on which beer they preferred. And let's just say the final tally was extremely close. 

Check out the video to find out which beer came out on top. And, yes, the beer will be up for sale at a later date. 

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