Back in January, Rag & Bone delivered a sneak peek at its Spring/Summer 2015 film directed by former Boardwalk Empire star Michael Pitt. Though the American actor has modeled for the menswear brand in the past, this season’s campaign marked Pitt’s directorial debut—but you never would have guessed after watching the full film, which was released earlier this week.
The 18-minute black-and-white piece is titled The Driver and co-stars British actor Stephen Graham as well as Franco-Spanish actress Astrid Berges-Frisbey, who's also the new face of Rag & Bone’s womenswear campaign.
“We have never explored shooting our menswear and womenswear campaign together before and it definitely added a new dimension," said David Neville, Rag & Bone's co-founder. "Michael and Astrid also have great chemistry which really translates."
The plot and imagery lend the film this old-school noir vibe. There’s the customary bad guy, the subversive bombshell, and few corrupt activities going down. The storyline isn't all that bad, actually. For a minute, you forget you're even watching a fashion campaign.
Check out the full film above. You can shop Rag & Bone’s Spring/Summer 2015 collection at its online store.
