I Love Ugly Linked Up With This Rapper to Shoot Its Latest Editorial

The label met with the G-Eazy on tour to shoot pieces from its current and future collections.

Not Available Lead
Complex Original

Image via Complex Original

Not Available Lead

I Love Ugly made some major moves in 2014 to become bigger and better at what it does. Back in March, the New Zealand-based brand opened its first US retail store in Los Angeles and followed that with an L.A.-inspired collection and other dope drops throughout 2014. While on tour, California-based rapper G-Eazy teamed up with the brand to shoot an editorial with pieces from their February collection, as well as a few pieces from future releases.

The monochromatic theme of the editorial shot by Shadowlands is simple and clean. G-Eazy joins a growing list of musical artists that have worn and represented the brand, including Big Sean, Joey Bada$$, Rita Ora, Lorde, Kanye West, and A$AP Rocky.

1.

2.

3.

4.

5.

6.

To grab the pieces from the shoot that have already dropped and to keep an eye out for the other items, head to I Love Ugly's website and follow the label on Instagram.

Latest in Style