Bobby Hundreds took to Snapchat this afternoon to give us a brief, private tour of The Hundreds office in L.A. Within the 200-second story, we got a glimpse of the brand’s art and bike collaborations, its employees' workspaces, and the fully stocked showroom. But perhaps the most interesting part of the footage occurred towards the end, when Bobby revealed a recent request he had received from Kanye West.
Apparently, ‘Ye had hit up Bobby asking if he could cop one of the limited edition Bromance hoodies featured in the brand’s capsule collaboration with record label Bromance. At the time of its release, the garment was accompanied by tees, headwear, and outerwear emblazoned with “BMC” branding throughout. And although the hoodie has been sold out for a minute, Bobby did inform us that Kanye was sent a piece and will likely rock it within the near future.
After all, when someone like Kanye asks for one of your designs, you’d be crazy to not oblige. And we're sure it didn’t hurt that Kanye also has ties to Bromance. Turns out the record label’s co-founder, Brodinski Barron, co-produced the “Send It Up” track on Yeezus along with the label’s techno artist Gesaffelstein.
Take a look at the hoodie in the images below. Here’s hoping The Hundreds teams up with Bromance again so the rest of us will have a chance to cop.
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