G-Shock partnered with Vashtie for a limited-edition timepiece. The collaboration marks the first time G-Shock has worked with a female artist, and they couldn't have chosen better than one of New York City's most stylish women.
The watch is modeled after one of G-Shock's classic analog digital models and comes in a striking gold. It has the Violette logo, Vashtie's brand, inscribed on the band, and Va$htie printed on the back of the case.
The watch was inspired by the notable timepieces typically worn by powerful businessmen, as well as Vashtie's love for gold. "I wanted to design a G-Shock watch that represented an entrepreneurial spirit," she said, "and that is also something beautiful and timeless."
The watch is available at select stores, including Macy’s, Tourneau, key fashion boutiques, and G-SHOCK's Soho NYC store now.