In conjunction with the opening of a new pop-up shop in Milan, Marcelo Burlon County of Milan has collaborated with Casio G-Shock on two special edition shock, magnet, and water resistant GD-100-1BER watches. Drawing iconographic elements from Marcelo Burlon’s home of Patagonia, the timepieces have been infused with County of Milan’s signature graphic feel. The watches come in black with Cruz logos, and in the iconic allover snake print in black and white.
Burlon is now best known for his vibrant graphic clothing pieces which have spawned a ton of imitations, but after moving to Milan from South America in his 20’s he originally found fame as a DJ, stylist, and photographer. As he rose through the Milan fashion scene ranks, he became friends with the likes of Givenchy creative director Riccardo Tisci and Raf Simons. He has collaborated in the past with everyone from LeBron James to Pusha T, and is currently working with Barneys and Russell Westbrook.
G-Shock has also become known for its collaborations, having put out watches with streetwear brands like Undefeated and The Hundreds, as well as higher-end labels like Maison Martin Margiela.
The Marcelo Burlon County of Milan Casio G-Shock Collection will be available starting today, Oct. 8, at the pop-up shop in Milan, and online starting tomorrow at countyofmilan.com. Check out some close-ups of the watches below.
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