The GoldieBlox Toy Company Will Have a "Girl-Powered Spinning Machine" in the Macy's Thanksgiving Day Parade

The boundary-pushing company is getting a lot of publicity.

Image via GoldieBlox on Facebook

The GoldieBlox company is known for their games and toys that are meant to "inspire the next generation of female engineers," but this Thanksgiving the world will see their name not on store shelves, but on television as one of the newest additions to the Macy's Thanksgiving Day Parade.

The company announced recently that they will be making an "elaborate, creative and brightly colored machine" for their float in the parade. The float will have various moving parts just like their builder kits, and each part will be powered by kids turning wheels and peddling bikes. "Our dream at GoldieBlox is to inspire every girl to reach her full potential, and we definitely like to dream big," read the press release. "The Macy’s Thanksgiving Day Parade is an iconic celebration and we’re thrilled to join the line-up this November with the first-ever float that is specifically designed to showcase the principles of engineering. Macy’s Parade floats are the ultimate engineering spectacle, and relatable to kids everywhere."

Forbes points out that earlier this year, the toy company made history when they won a 30-second commercial slot during the Superbowl, beating out 15,000 other companies. That spot must have helped a lot, because they are apparently paying for the float themselves, with the price tag typically falling between $30,000 and $100,000.

[via PSFK]

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