Gap and art and fashion magazine Visionaire announced the fourth and final installment of a partnership that debuted earlier this year at the Frieze New York art fair. Coming full circle, the two brands will present a new collection at Frieze London, which runs from Oct. 15 to Oct. 18, in a special lounge dedicated to displaying the garments in a unique way.
The lounge will house the collection’s 15 new items, as well as all 30 of the collaborative T-shirts released so far, behind 45 closed doors that encourage interaction with the range of sweaters and tees.
For this collection, Gap worked with Visionaire to select pieces of art from the publication’s archives that were then screen-printed onto items of clothing. This first look includes works like Pierre & Gilles’ Medusa, one of Massimo Vitali’s signature beach prints, Marco Brambilla’s epic scene in Sambadrome, a cobra from Catherine Chlamers, a fiery silhouette from Christopher Bucklow, and a vision of a hunter from famous fashion photographer Steven Klein. The final collection will include prints from 10 more artists, including Alicja Kwade, Anna Blessman & Peter Saville, Cai- Guo Qiang, David Armstrong, Diana Vreeland, Glenn Brown, Greg Foley, Ruben Toledo, and Sharon Ellis.
If you’re not in London this week, stay tuned for an official release date at Gap locations.
1.
