For any fashion label, couture house, and mall brand, longevity is a continuously sought-after goal. Every fashion brand wants to stay relevant for as long as possible, but ironically, the longer a label stays in the game, the harder that is to accomplish.
Whether it's a storied fashion house that's been around for over 100 years, or your grandfather's favorite outdoor heritage brand, every label needs an update after it's outlived its competition and imitators. Sometimes, all it takes is fresh blood in the form of hiring a new designer to come in and shake things up. If all goes right, bringing a designer onto a brand can be exceptionally successful. Other times, the move goes down as a failed experiment. But all gave their respective brands a reworked, rejuvenated appearance and presence in the fashion spectrum. From stagnation to revival, these are 17 Modern Designers Who Rejuvenated Old Brands.