“Have you ever dreamt of peeking under an international icon’s dress, taking a shower with a rugbyman, stroking the chest of your favorite singer, attending an outdoor opera? With 'Instant V.’ you can now book events and train tickets at the same time and place.”
This is European travel agency Voyages' explanation for their immensely popular video billboard ads.
Hoping to capture the attention of Paris’ pedestrians and city-goers, who see thousands of ads a day, the travel agency hoped to break through the bombardment of single frame media with these eye-catching interactive billboards. One features Marilyn Monroe with her iconic white dress blowing scandalously in the wind. Another shows a close-up of a mouth singing opera. These ads, while obviously hoping to get people to book some trips, also seek to bring them “closer to their passions.”
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[via psfk]
