One brand that dominated hip-hop style in the '90s was Tommy Hilfiger. Everywhere you turned, the red, white, and blue nautical flag was flying high, and the label was known by the designer's first name. The label started off catering to a preppy, casual crowd that wasn't afraid to shine a little, and was soon appropriated by the streets, where it absolutely flourished. However, there were popular rumors throughout the decade that Tommy Hilfiger didn't want the hip-hop community wearing his clothes, which was ultimately untrue.
Eventually, Tommy's clothing fell out of favor with both the preppy crowd and the hip-hop heads, and it was soon rare to see any stylish dude rocking the brand's gear. But in the midst of a comeback, "Bloomberg Businessweek" sat down with the designer to speak on everything from the brand's humble beginnings to its current goals. But what interested us the most was when Businessweek asked Hilfiger about hip-hop's infatuation with his label, and the implications of that.
None
What do you think of Hilfiger's answer? Leave your thoughts in the comments below.
[via Bloomberg Businessweek]
