Tasked with advertising Japan’s SuntoryWhiskey, creative agency TBWA\Hakuhodocame up with this brilliant campaign: "3D on the Rocks." The ad house commissioned a precision drill to carve out imaginative and nuanced ice cubes based on crowdsourced ideas, such as rocket ships and Michelangelo’sDavid. The resulting sculptures were photographed in two fingers of whiskey against an inky backdrop. But you don’t need to be a whiskey drinker to appreciate the craftsmanship and elegance of these small wonders.
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[via Fubiz]
