G-Star RAW made a huge announcement in the midst of NYFW, making public its partnership with Pharrell and Bionic Yarn for a project called RAW for the Oceans due out starting Aug 15. For those who don't know, the collection is an evolution in denim using thread spun out of recycled waste from the sea. Yes, thread made from plastic bottles is a thing and all the possibilities of good things for the environment are endless. There’s a science behind all of this and the super producer breaks down the whole process in this easy-to-follow clip featuring an exclusive version of his Oscar-nominated song "Happy."
Pharrell Explains the G-Star RAW x Bionic Yarn Collaboration in a Cool Cartoon That's Easy to Understand (Video)
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