PROMO: The Courvoisiology Lab Mixes It Up

"What I love about mixing cognac," says famed mixologist Moses Laboy, "is its versatility." And that versatility was certainly on display at New York's Sir Stage 37 on April 4th, when Courvoisier® launched its multi-sensory experience, the Courvoisiology Lab. Guests were treated to delicious cognac-infused hors d'oeuvres, a live performance by Kelly Rowland, and some truly tasty craft cocktails mixed by Laboy and fellow Courvoisiologist, Duane Fernandez, Jr.—who clearly shared in his partner's adoration of the yak. "Cognac has all these beautiful flavors from the aging process and the grapes," Fernandez says, "and it's a great spirit to mix with anything that you love."

The signature creations that guests enjoyed included: the Golden Bellini (Courvoisier Gold, Peachtree Schnapps, Champagne), Belle Rosé (Courvoisier® Rosé, orange juice, lime soda, raspberry garnish) and the Ginger C (C by Courvoisier®, ginger ale, lime). The Courvoisiology Lab's mission was to buck the status quo and revolutionize how cognac is experienced. As you'll see in the video above, it definitely succeeded on both fronts.