Dodge's Super Bowl Ad Is Better Than Most Menswear Lookbooks

Blank pixel used during image takedowns

If you work, you need a work shirt. Simple as that. While everyone is rocking a chambray shirt or some sort of rugged equivalent, let the farmer show you how its done. Buzz Rickson, Filson Japan and Roy Slaper of Roy Jeans all have provided images of cool, faded work shirts. But peep that huge tractor the Dodge commercial offers. Everyone wanted to drive a tractor as a kid, not get painted up in "vintage" dirt.

Old Guys can be stylish, believe it or not. What's a lookbook without an old man who actually lives the lifestyle? It doesn't get much more authentic than that. Left Field offered a pretty convincing rendition of the "cool old guy," but the farmer's quilted vest gives the Dodge commercial the edge.

This guy is cool. Not only does he look like the Marlboro Man, but his canvas jacket, worn-in denim, and awesome hat all serve a purpose. Buzz Rickson offered up a cool shot of a guy wearing a similar outfit, but we'll take the hay bail tossing farmer any day.

There is a reason why raw denim has made a resurgence: people realized how cool hard-working folks look in their worn-in blue jeans. So, every lookbook needs a good all-denim shot, even if some folks are afraid to rock the "Texas tuxedo." Levi's Vintage Clothing and Kapital do the all-denim look best, but the farmer is hanging out with his dog. Can't beat man's best friend.

Farmers might make flannel look the coolest. Flannel and a pair of denim is a cold-weather necessity. For some reason, dudes stay posted in barns or with a handy rope. Left Field and Pendleton gave fresh renditions of this look, and it might be a close tie to the Dodge commercial. But, if you're a fan of sitting off the back of a pickup truck, you might lean towards Dodge.