Missoni May Offer a Lower-Priced Line

Is this a good move?

None

Italian-based fashion house Missoni is considering offering a less-expensive a line. The line, while less-expensive,would not be as cheap as the brand's Target collaboration. Considering the brand's vaunted zig-zag sweaters retail at around $600 or more, this could be a successful endeavor to reach a wider audience. The biggest struggle for Missoni will be to keep the integrity of its products while still appealing to its core consumer. Do you think this is a good idea? Would you like to see more luxury brands offer more affordable products?

[via The Cut]

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