USA Today Revamps Their Logo and Branding Identity

A fresh look for the future.

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Complex Original

Image via Complex Original

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Most media platforms know that in today's digital age, design and branding strategy are essential to continually engaging an audience. USA Today has left their 1982 logo and layout behind in favor of its current minimalist, graphic aesthetic. Is the new look better than the last?

[via Brandnew]

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