The Complex Guide To Buying A Chain

What you need to know before pulling the trigger on that necklace.

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Complex Original

Image via Complex Original

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Complex catches up with the Diamond District jewelers that have made some of hip-hop's most iconic chains, and gets some advice on what you should know before buying one.

Founded in 2000 by Boris Aranbayev, the talented jewelers behind Avianne and Co. have actually been in the industry for much longer. Currently dominating the custom jewelry game, their list of prestigious clients includes Cam'ron, 2 Chainz, T-Pain, Nicki Minaj, and Lil Wayne. They've been responsible for some of the greatest chains in hip-hop. Now operated by Boris' sons, Izzy and Joe, we got the run-down on why chains are hot, and what the average guy should look for before pulling the trigger.

Of course, we also got to talk to Joe about some of the awesome work he's done, and why chains cost so damn much. Get an insider's look behind-the-scenes at one of hip-hop's best jewelry stores, peep The Complex Guide To Buying A Chain.

Terms To Know

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What's Hot Right Now: The Franco Chain

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Budgeting For That First Necklace

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What Makes Up A Quality Jesus Piece

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How To Choose What Pendant You Want

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How Custom Chains Are Made

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The Subtle Pendant Option

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The Story Behind Cam'ron's "World" Piece

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Other Celebrity Work

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The Crazy Pieces of Safaree "SB" Samuels

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Lil Wayne's Trukfit Chain

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Lil Wayne's Trukfit Chain: Back

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Stop Snitchin' Piece

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Nike Football Glove Piece

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Swizz Beatz Kamikaze III Piece

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