Shoelace Business Cards

adidas employees in Brazil tie up contacts.

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Complex Original

Image via Complex Original

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Age Isobar, an advertising agency based in Sao Paulo, Brazil, is responsible for this inventive take on the traditional business card. Rather than simple paper stock, adidas salespeople will have their name, telephone number, and store address printed on the brand's shoelace. Distinctive enough, but will it really achieve the agency's goal of not being lost by consumers? [Design Taxi]

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