The New York Times' Critical Shopper Puts the "Bro" In The New Brooks Brothers Store

The Times' columnist says the brand's offerings "make Gant Rugger look like Givenchy."

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Hey brah, ever wonder if it's ok to pop your collar? The New York Times' Jon Caramanica answers that question for you. In his recent review of Brooks Brothers' new store in NYC's Flatiron District, he breaks down the new shop's multiple floors, which contain several outfits with the collars prominently popped.

Unimpressed with what he sees, he does commend Brooks Brothers for contuining to offer pricey basics that fathers can teach their sons to stock up on. He goes on to say that "plenty of Brooks Brothers styles make Gant Rugger look like Givenchy." Ouch. Critical indeed. [New York Times]

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